adrian frutiger

Adrian Frutiger is a typeface designer born in 1928. He is known to have influenced the direction of digital typography in the second half of the 20th century. At a young age he developed an interest in sculpture, but he was advised to study print instead. He studied type and graphics from 1949 to 1951 at the Zurich School of Arts and Crafts under the supervision of Alfred Willman and Walter Kach. Frutiger claimed the Univers typeface was the outcome of Kach's teachings. Frutiger wrote a book on visual communication, typeface design, typography, graphics, advertisement, print production and architecture/signage - as well as the fields of type research and design at high schools and universities. The large selection of typefaces on personal computers also makes Adrian Frutiger's accomplishments in type available to a wider audience. He had such an impact on design by creating typefaces such as Univers and Frutiger. He had many disagreements with direction of typeface design but overall became one of the most profound designers of his time with creations of many other typefaces such as Egyptienne, Serifa, OCR-B, Linotype , Meridien, and Avenir.